【独家发布】拼多多：一个以人际关系与谎言喂养的海市蜃楼式的妖怪

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拼多多：一个以人际关系与谎言喂养的海市蜃楼式的妖怪

——有关中国电商公司拼多多的批判性分析

核心观点：

1、拼多多的用户获取过程实质上是人际关系的货币化，具有不可持续性，缺乏商业内涵；

2、拼多多的市场定位及商业运营定位于“低端低价高折扣”，不具有盈利基础；

3、拼多多的获客手段，以及拼多多用户对pdd平台的认知，决定了拼多多用户行为异于淘宝以及京东等领先电商平台的用户行为，一旦免费商品或超过折扣促销获得停止，用户随之停止使用PDD平台。

PDD: A Mirage Monster That Feeds On Interpersonal Relationships and Lies

---- A Critical analysis of the Chinese e-commerce companies PDD

Note: PDD is abbreviation for Pinduoduo Inc, a Chinese company listed in NASDAQ, Listing code is PDD.

Core Views:

(1) The process of PDD user acquisition is essentially the monetization of interpersonal relationship, which is unsustainable and lacks commercial connotation.

(2) The market orientation and business operation of PDD are "low-end, low-price and high discount", which has no profit basis.

(3) PDD's user acquisition means, as well as the cognition of PDD users to the PDD platform, determines the PDD user behavior is different from the user behavior of the leading Chinese e-commerce platform，such as Taobao and Jingdong. Once the free goods or more discount sales are stopped, users will stop using the PDD platform.

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关键词：中概股 拼多多 研究 分析 股票