发帖
雷达卡
Bra-vo! Stores selling K cups at last
By Tamara Cohen
Last updated at 1:23 AM on 13th March 2010
Upsizing: Demand for bigger bras is growing
For years well-endowed women have struggled with a lack of support from major retailers.
Now, finally, one department store is stocking bras large enough for even the most bountiful bosom.
Selfridges is selling a K-cup brassiere made by luxury brand Fantasie. The £32 model was previously only available at specialist outlets.
Each cup of the K bra measures one and a half foot at its widest part. In total, it is over 4ft in circumference.
It uses extra-thick straps with three hooks to ensure the required level of support.
Lingerie industry experts have dubbed the products 'wind socks' because they are so large.
They would be too big even for former page three model Katie Price, whose breasts peaked at 32FF before she had reduction surgery.
But they still wouldn't be big enough for 27-year-old Donna Jones from Milton Keynes who claims to have Britain's biggest breasts, sized 40M.
Fantasie said 10,000 women have already bought the K- cup bra from specialist stores.
Helen Attwood, Selfridges' Buying Manager for Lingerie, said they decided to stock it after seeing a surge in sales of bigger bras.
She said: 'We are seeing more demand for the larger sizes and especially for fashionable, sexy bras in bigger sizes for younger women.'
She added: 'We are in general getting heavier and therefore more women have larger busts, but it can even change depending on the time of the month.'
Sales of larger D to G cups have risen by 50 per cent year-on-year since 2005, and now account for one in four bra purchases, she added.
The most popular size in the UK is a 36D, up from a 34B ten years ago.
Dr Joanna Scurr, a lecturer in biomechanics at the University of Portsmouth said:
'Breasts are getting bigger but it's not just because we're getting heavier.
'In our research we looked at 300 British women over four years, and found an increase in the size of the average bosom, not just in women who are fat. We don't yet know the reason but it has certainly made women much more aware of the need for correct support.
'I'm delighted we're seeing Kcups on the high street, as so many women say they have struggled to find a size big enough in the shops.'
A woman's bra size is a combination of the cup size and the measurement around the back in inches.
Many women underestimate their cup size and go for a higher back size. A woman should ideally be measured every two years and more frequently if she has lost or
gained weight or had a baby.
Bra experts June Kenton and Nasheeta Masoet of luxury underwear brand Rigby & Peller say 85 per cent of women are wearing a badly-fitting bra, which can lead to back pain and bad posture.
The largest bra on the high street was previously the J-cup, launched by Marks & Spencer in 2007.
The K-cup is available to order at Selfridges in London and Manchester Trafford.
Read more: http://www.dailymail.co.uk/news/article-1257620/Bra-vo-Stores-selling-K-cups-last.html#ixzz0i27NYDqi
......................
京公网安备 11010802022788号
