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【资料作者】：Shel Leanne (Author), Shelly Leanne
(Author)
【资料来源】：McGraw-Hill; 1 edition
【资源格式】: PDF
【页数】：224 pages
【出版时间】: September 8, 2008
【发表原因】: 论坛首发，搜索无重复
【简介及目录】：Includes Obama's historic acceptance speech from the Democratic National Convention
In speech after speech, Barack Obama has “fired up” millions of enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence His outstanding communication skills gave rise to an unprecedented political movement and fueled Obama’s success in becoming the first African American presidential nominee of a major U.S. political party.
But inspiring and persuading millions isn’t simply a product of innate ability—Barack Obama honed techniques that made him a highly effective speaker before audiences numbering thirty to 200,000. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life.
This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama gives you the tools you can use to instill positive change at every level of your organization by learning how to:
- Make a strong first impression
- Use body language and voice
- Establish common ground
- Gain trust and confidence
- Win hearts and minds
- Drive your points home
- Convey your vision through imagery and words that resonate
- Build to a crescendo and leave a lasting impression
From the Back CoverReach Out, Fire Up, and Motivate Like America's Most Audacious Speaker
Barack Obama has brought the power of oration back to American politics. Using well-practiced public-speaking skills, he not only rouses roaring applause but inspires real change in his listeners.
Leadership expert Shel Leanne explains how to combine oratory, body language, and the fine art of persuasion into a seamless presentation that builds trust and stimulates action. You will come away with the skill to motivate individuals, teams, or an entire workforce to embrace your vision and put it to work.
"Whether you're Republican or Democrat, this book provides useful information for anyone wanting to improve one's speaking skills...it isn't a political book, but rather one that focuses on that Obama Magic: just how does the man do it? There are a number of things Leanne addresses: things such as body language, mannerisms, alliteration, repetition, pacing, and most importantly, how to tie the speech into one's own life. One of the techniques Obama is known for is his ability to relate to his listeners by using his own life and struggles and then comparing such to that of the struggling American. One is also shown the ways in which controversy can be avoided, and dealt with in such a way that is both assertive, yet non-aggressive."---BlogCritics.org
"There are plenty of lessons to be learned from this book even if one doesn’t agree with Obama’s thoughts and beliefs. Dr. Leanne succeeds in thoughtfully mixing public speaking and politics to produce a useful guide for all."--Dallas South Blog
TABLE OF CONTENTS:
C H A P T E R 1: THE SPEECH THAT STARTED IT ALL
C H A P T E R 2: EARNING TRUST AND CONFIDENCE
C H A P T E R 3: BREAKING DOWN BARRIERS
C H A P T E R 4: WINNING HEARTS AND MINDS
C H A P T E R 5: CONVE YING VISION
C H A P T E R 6: DRIVING POINTS HOME
C H A P T E R 7: PERSUADING
C H A P T E R 8: FACING AND OVER COMING CONTROVERSY
C H A P T E R 9: MOTIVATING OTHERS TO ACTION AND LEAVING STRONG LAST IMPRESSIONS
C H A P T E R 1 0: THE SPEECH THAT M ADE HISTORY . . . AGAIN
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