Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators

【作者(必填)】Dimitriu R , Guesalaga R .

【文题(必填)】Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments

【年份(必填)】2017

【全文链接或数据库名称(选填)】https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21007

Dimitriu, R., & Guesalaga, R. (2017). Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments. Psychology & Marketing, 34(5), 580–592. doi:10.1002/mar.21007