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雷达卡
A swirl of economic and marketplace dynamics is influencing consumer behavior
消费者正在改变，但也许不合你的想法
经济和市场动态的漩涡正在影响消费者的行为
Contrary to conventional wisdom, there's been no fundamental rewiring of the consumer. The modern consumer is a construct of growing economic pressure and increasing competitive options.
THE consumer is changing. They are more capricious and less loyal. They have less time but are more conscientious. They shy away from stores and prefer experiences over products. Today’s consumer is an entirely different animal—and unrecognizable from their peer from the good old days. This brand of conventional wisdoms has been proliferating in the marketplace for a few years now. It appears as if there has been a seismic shift in the consumer’s mindset—and choices—a shift that has left the market asking: “Who is this brand-new consumer?”
与传统观点相反，消费者没有根本性的重新布线。现代消费者是一个不断增长的经济压力和不断增加的竞争选择的结构。
消费者正在改变。他们更任性，更不忠诚。他们时间少，但更认真。他们避开商店，喜欢体验而不是产品。今天的消费者是一个完全不同的动物和他们的同行从过去的好日子无法辨认。这种传统智慧的品牌已经在市场上扩散了好几年了。似乎消费者的心态和选择发生了巨大的转变——这种转变让市场不禁要问：“这个全新的消费者是谁？”
DI_The-consumer-is-changing.pdf
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