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矿业：我们在讲什么故事？
Let's change the conversation
我们换个话题吧
We continue to reinforce the fact that mining is Australia's heritage – and the backbone of our economic and social landscape, yet for the past decade the image and reputation of mining has been in decline.
我们继续强调，采矿业是澳大利亚的遗产，是我们经济和社会景观的支柱，但在过去十年中，采矿业的形象和声誉一直在下降。
In 2019 we’re looking at how we can all tell the story of the mining industry. Mining and brand identity are increasingly part of the same conversation. This is the age of disruption, shareholder activism and a breakdown in corporate trust. Brand is a valuable vehicle to change perceptions, communicate positive messages and generate strong advocacy.
2019年，我们将着眼于如何讲述采矿业的故事。挖掘和品牌识别越来越成为同一话题的一部分。这是一个混乱、股东激进主义和公司信任崩溃的时代。品牌是一个有价值的工具，可以改变人们的观念，传达积极的信息，并产生强有力的宣传。
Miners need to tangibly demonstrate ‘value’ to a diverse set of stakeholders: communities, governments, shareholders, environmental bodies and regulators. In addition, rising focus from investors and financiers on environmental, social and governance (ESG) issues will increasingly impact the ability of mining companies to attract investors and raise capital. With that in mind, it’s time for the mining sector to re-take control and write its own narrative.
矿业公司需要向不同的利益相关者（社区、ZF、股东、环境机构和监管机构）切实展示“价值”。此外，投资者和金融家越来越关注环境、社会和治理（ESG）问题，这将日益影响矿业公司吸引投资者和筹集资金的能力。考虑到这一点，现在是时候让采矿业重新掌控并写出自己的故事了。
Moving the dial across four key pillars of social licence to operate
在社会牌照的四大支柱上移动拨号盘
Key takeaways from the army’s ground breaking initiative; insights from former Chief of Army David Morrison AO
陆军破土动工的主要收获前陆军总司令大卫莫里森
Practical things we can do and say next.
接下来我们可以做和说的实际的事情。
Published: August 2019
出版时间：2019年8月
DI_Mining_what_story_are_we_telling.pdf
(5.05 MB, 需要: 5 个论坛币)
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