Understanding the Effects of Plural Marketing Structures on Alliance Performance

【作者(必填)】Guo, Zhaoyang, Fang, et al

【文题(必填)】Understanding the Effects of Plural Marketing Structures on Alliance Performance
【年份(必填)】 2016.

【全文链接或数据库名称(选填)】https://journals.sagepub.com/doi/abs/10.1509/jmr.13.0318

https://sn9.us/file/9471382-421870752

thanks for sharing

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