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雷达卡
REMIX
Making Art and Commerce Thrive
in the Hybrid Economy
CONTENTS
Preface xiii
INTRODUCTION 1
Part I: Cultures
1. CULTURES OF OUR PAST 23
RW Culture Versus RO Culture 28
Limits in Regulation 31
2. CULTURES OF OUR FUTURE 34
3. RO, EXTENDED 36
Nature Remade 38
Re- remaking Nature 40
Recoding Us 43
4. RW, REVIVED 51
Writing Beyond Words 53
Remixed: Text 57
Remixed: Media 68
The Signifi cance of Remix 76
The Old in the New 82
5. CULTURES COMPARED 84
Differences in Value— and “Values” 84
Differences in Value (As in $) 88
Differences in Value (As in “Is It Any Good?”) 90
Differences in Law (As in “Is It Allowed?”) 97
Lessons About Cultures 105
Part II: Economies
6. TWO ECONOMIES:
COMMERCIAL AND SHARING 117
Commercial Economies 119
Three Successes from the Internet’s
Commercial Economy 122
Three Keys to These Three Successes 128
Little Brother 132
The Character of Commercial Success 141
Sharing Economies 143
Internet Sharing Economies 155
The Paradigm Case: Wikipedia 156
Beyond Wikipedia 162
What Sharing Economies Share 172
7. HYBRID ECONOMIES 177
The Paradigm Case: Free Software 179
Beyond Free Software 185
8. ECONOMY LESSONS 225
Parallel Economies Are Possible 225
Tools Help Signal Which Economy a Creator
Creates For 226
Crossovers Are Growing 227
Strong Incentives Will Increasingly Drive
Commercial Entities to Hybrids 228
Perceptions of Fairness Will in Part Mediate the
Hybrid Relationship Between Sharing and
Commercial Economies 231
“Sharecropping” Is Not Likely to Become a
Term of Praise 243
The Hybrid Can Help Us Decriminalize Youth 248
Part III: Enabling the Future
9. REFORMING LAW 253
1. Deregulating Amateur Creativity 254
2. Clear Title 260
3. Simplify 266
4. Decriminalizing the Copy 268
5. Decriminalizing File Sharing 271
10. REFORMING US 274
Chilling the Control Freaks 274
Showing Sharing 276
Rediscovering the Limits of Regulation 280
CONCLUSION 289
Acknowledgments 295
Notes 299
Index 319
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