http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1671688
A Contingency Framework for Global Marketing Strategy Development
Author: Cheng Lu Wang Journal of Global Marketing, Volume 10, Issue 1 October 1996 , pages 89 - 107
http://www.informaworld.com/smpp/content~content=a904380939&db=all
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