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Work and/or Fun: Measuring Hedonic and Utilitarian Shopping ValueBarry J. Babin,
William R. Darden, and
Mitch Griffin
http://www.journals.uchicago.edu/doi/abs/10.1086/209376

Measuring the Hedonic and Utilitarian Dimensions of Consumer AttitudeAuthor(s): Kevin E. Voss 等
http://www.atypon-link.com/AMA/doi/abs/10.1509/jmkr.40.3.310.19238

Consumer Choice Between Hedonic and Utilitarian Goods
Author(s): Ravi Dhar 1 | Klaus Wertenbroch  
http://www.atypon-link.com/AMA/doi/abs/10.1509/jmkr.37.1.60.18718

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