Contents
Foreword 7
Facts, Figures and Data about
the Automotive Industry 13
The German Auto Industry Makes it Through an Endurance Test 14
Numbers and Data – an Overview 22
The State of the Automotive Business 25
Developments for Trailers and Bodies 43
The State of the Auto Supplier Industry 50
General Conditions for the
Automotive Industry 59
The Coalition Treaty as the Basis for Transport Policy 60
Tax Policy of the New German Government 62
The Increasing Influence of the EU on Motor Manufacturing 68
National and European Climate Protection and Environment Policy 70
EU Air Purity and Noise-reduction Policy 82
Emissions Trading Directive in the EU 85
The EU Energy Taxation Directive 86
European Transport Policy 88
The EU Labeling Directive and Advertising 91
General Conditions of International Automotive Markets 92
The Development of Energy Prices 97
Climate and Environmental Protection in the
Automotive Industry 99
The German Automotive Industry as “Front-runner” in Climate Protection 100
Spark-ignition Petrol Engines and Diesel Engines 103
The Electric Car: Option for Sustainable Individual Mobility 111
Fuels: The Role of Renewable Sources of Energy 120
Hydrogen, Fuel Cells, Natural Gas and Biofuels: Important Components of
the Fuel Strategy 122
Environmental Protection in Engine Development and Vehicle Production 125
Noise, CO2 and Exhaust Emissions: Status of the Technology, Preview of
Future Developments 128
Safety and Technology 137
A Road-safety Summary for Germany and Europe 138
The EU General Safety Regulation 140
Accident Statistics – Influencing Parameters and Successes of Vehicle Safety 146
Innovative Driving Dynamics to Enhance Safety 150
The New EU Type Approval 151
Developments in Vehicle Safety 156
Standardization to Ensure the Safe Functioning of Vehicles 158
Quality Management 165
Logistics 177
The Situation of Logistics in the Automotive Industry 178
The VDA Logistics Congress 2010 179
The VDA Logistics Award 180
Events and Committees 181
Transport and Infrastructure Policy 189
Cars and Trucks as a Means of Mobility and Economic Prosperity 190
Mobility Must Remain Affordable 192
The Transport Industry in Crisis 195
The Demand-based Infrastructure 197
The Law and Sales 205
New Competition Rules for Motor Sales 206
The EU Consumer Protection Directive – New Hurdles for Motor
Manufacturers and the Trade 208
Potential Developments in the After-sales Service 209
Positive Trend for Automotive Financial Firms 211
The VDA Guideline on Cartel Law for Group Work 213
The VDA Brochure on Commercial Legal Protection 214
The Automotive Aftermarket 215
The International Motor Show 219
IAA Cars 2009: A Successful Show in Difficult Circumstances 220
Communication 231
Communication Offensive “Unsere Autos” (“Our Cars”) 232
Index 235
List of Figures and Tables Index 238
Imprint 245


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