Motives for Participation in On-Line Open Innovation Platforms-线上开放式创新平台的参与动机

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英文文献：Motives for Participation in On-Line Open Innovation Platforms-线上开放式创新平台的参与动机
英文文献作者：Tuba Bakici,Esteve Almirall,Jonathan Wareham
英文文献摘要：
The increasing need to compete on innovation, together with the prevalence of IT in our social and economic interactions has led to a globalization in the sourcing of innovation. One of the best examples of this process is the raise of on-line Open Innovation Intermediaries as both markets for innovation and a locus where innovative solutions are devised. Therefore, understanding what are the main motivations that drive the participation of people into these intermediaries is increasingly relevant for organizations that seek to tap into the massive information potential. This is why this paper aims to develop an understanding on this matter with a modified version of Theory of planned behavior (TPB).

日益增长的创新竞争需求，加上社会和经济互动中IT的盛行，导致了创新来源的全球化。这一过程的最佳例子之一是提高在线开放创新中介机构作为创新市场和创新解决方案设计的场所。因此，理解促使人们参与这些中介的主要动机对于寻求挖掘巨大信息潜力的组织来说是越来越重要的。这就是为什么本文的目的是通过计划行为理论(TPB)的修改版本来发展对这个问题的理解。

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