杂志名称:Marketing Science
杂志简介:Marketing Science, published bimonthly by INFORMS, focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena. Marketing Science articles report significant findings and methodological advances related to many marketing topics, including pricing, new products, channels, promotions, salesforce management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability, and segmentation
主办单位: INFORMS
出版周期:双月刊,一年6期
审稿周期:6个月以上
审稿制度:peer review
版面费用:无
是否核心:是
期刊级别:SCI/SSCI
联系方式:http://mktsci.journal.informs.org/
邮寄地址:
投稿方式:会员按要求在线投稿,非会员需注册才能投稿
发表难度:困难
我的评论:该刊是市场营销领域的顶级期刊,刊发的文章要求有严谨的数学模型,侧重于战略决策和行为决策,但研究主题可以是市场营销的各个方面如新产品、定价、促销、营销战略、消费者行为、营销传播等。


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