Beer in China 2010: A Market Analysis

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Contents
INTRODUCTION.........................................................................................................1
Report Coverage ....................................................................................................................................................1
Executive Summary...............................................................................................................................................1
China’s Retail Statistics: A Cautionary Note ...................................................................................................2
The Problems With Chinese Retail Data?........................................................................................................2
Abbreviations Used...............................................................................................................................................3
Other Access Asia Reports of Possible Interest............................................................................................4
Free Weekly Online Newsletter and Subscription Journals ........................................................................5
1 CHINA’S BEER MARKET.....................................................................................6
1.1 Overview ............................................................................................................................................................6
1.2 China’s Total Food & Beverage Market......................................................................................................6
1.2.1 Total Food Market: Food & Non-food Sales ..........................................................................................6
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-2009*....6
1.2.2 Total Food Market: Food/Non-food Sales Split.....................................................................................7
Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009*..............................7
1.2.3 Total Food Market: Urban and Rural Split..............................................................................................7
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009*.........7
1.2.4 Total Food Market: The Trends ...............................................................................................................8
Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2003-2009..8
Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China,
2003/2009........................................................................................................................................................9
Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-
2009* ............................................................................................................................................................9
1.2.5 Total Food Market: Urban Value Trends.............................................................................................10
Table 1.5 URBAN RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-2009................10
1.2.6 Total Food Market: Rural Value Trends ..............................................................................................11
Table 1.6 VALUE OF RURAL RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-2009
.........................................................................................................................................................11
1.3 China’s Beer Market.....................................................................................................................................12
1.3.1 The Beer Market: Total Market Size ....................................................................................................12
Figure 1.3: Total Beer Market Retail, HoReCa & Overall Sales Growth, 2003-2009........................12
Table 1.7 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR BEER IN
VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-2009..................................13
1.3.2 The Beer Market: Total Market Retail/HoReCa Split.........................................................................13
Table 1.8 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA
FOR BEER IN CHINA, 2003-2009......................................................................................................................13
1.3.3 The Beer Market: Total Market Growth ...............................................................................................13
Table 1.9 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND
HORECA FOR BEER IN CHINA, 2003-2009...................................................................................................14


Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003–2009*.....180
A.7 Employment ................................................................................................................................................180
A.7.1 Employment: Number of Workers by Sector....................................................................................180
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002–2008...................................................180
A.7.2 Employment: Growth by Sector..........................................................................................................181
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002–2008................................................181
A.7.3 Employment: Number of Workers by Gender..................................................................................181
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002–2008 .....................................181
A.7.3 Employment: Number of Workers by Habitation..............................................................................182
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002–2008............................................182
A.7.4 Employment: Urban Unemployment..................................................................................................182
Table A.24 URBAN UNEMPLOYMENT RATES, 2002–2008.............................................................183
A.8 Consumer Income .....................................................................................................................................183
A.8.1 Consumer Income: Average Incomes by Sector.............................................................................183
Table A.25 AVERAGE INCOMES BY SECTOR, 2002–2008.............................................................183
A.8.2 Consumer Income: Growth by Sector ...............................................................................................184
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002–2008.....................................184
A.8.3 Consumer Income: Average Incomes by Region............................................................................185
Table A.27 AVERAGE INCOMES BY REGION, 2002–2008..............................................................185
A.8.4 Consumer Income: Growth by Region..............................................................................................185
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002–2008.....................................186
A.9 Consumer Market.......................................................................................................................................187
A.9.1 Consumer Market: Spending Trends.................................................................................................187
Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002–
2009* ..................................................................................................................................................187
A.9.2 Consumer Market: Per Capita Consumer Expenditure ..................................................................187
Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT
PRICES, 2002–2009*.........................................................................................................................................187
A.9.3 Consumer Market: Retail Sales and Consumer Spending............................................................188
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2003–2009*
..................................................................................................................................................188
A.9.4 Consumer Market: Urban Income and Spending Compared........................................................188
Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002–2008......188
A.10 Exchange Rates .......................................................................................................................................189
A.10.1 Exchange Rates: China.....................................................................................................................189
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF
CURRENCIES, 2002–2009...............................................................................................................................189
A.10.2 Exchange Rates: Hong Kong...........................................................................................................189
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE
UNITED STATES DOLLAR AND RENMINBI, 2002–2009..........................................................................189

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