China Online Banking Research Report

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Contents
I. Background of the Eighth Investigation on Online Consuming Behavior of Chinese Netizens ... 2
II. Background ................................................................................................................................. 3
III. Definition ................................................................................................................................... 3
IV. Methodology ............................................................................................................................... 4
V. Abstract ........................................................................................................................................ 5
VI. Text of Report ............................................................................................................................. 6
1. Integral Development of China’s Online Banking Industry in 2008 ............................................ 6
1.1. Business Scale of Online Banking .................................................................................... 6
1.1.1. Transaction Scale of Online Banking ................................................................... 6
2. Development Hot Spot and Tendency of Online Banking Market 2008-2009 ............................. 8
2.1. Market Hot Spot of Online Banking 2008-2009 ............................................................... 8
2.2. Analysis on Current Situation of Online Banking Products............................................ 10
3. Online Marketing Measures and Results Study of Major Banks ................................................ 11
3.1. Integral Status of Online Banking Marketing ................................................................. 11
4. Research and Analysis on Online Banking Users ....................................................................... 12
4.1. Personal Online Banking ................................................................................................ 12
4.1.1. In the year 2008, the growth of online banking users returns stable ................... 12
4.2. Enterprise Online Banking .............................................................................................. 13
4.2.1. Distributions of Enterprises Who Use Online Banking Service ......................... 13
Appendix One: Contents of Official Report ................................................................................... 14
Appendix Two: Figures and Tables of Contents of Official Report ................................................ 14
Disclaimers .................................................................................................................................... 15
Figure and Table of Contents
Figure 1- 1Transaction scale of China’s online banking2006-2012 ................................................. 7
Table 2- 1Development course of China’s online banking ............................................................... 8
Table 2- 2 up-gradation status of China’s online banking products, 2008-2009 ............................ 10
Table 3- 1 2008 China Online Advertising Releasing Cost TOP 10 Industries .............................. 11
Figure 4- 1Year for first using of online banking for china’s online banking users in 2008 .......... 12
Figure 4- 2 Industry distributions of China’s enterprise online banking users in 2008 .................. 13

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关键词：Research Researc Banking ONLINE Report Chinese Online China