罗兰贝格：中国消费者报告

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Chinese Consumer Report 2010
--Brands and Buzz: Understanding How to Reach Today's Chinese Consumers

Issued by: ROLAND BERGER STRATEGY CONSU LTANTS
Pages: 36
Date: July 23, 2010

Content
A. Foreword
B. China's diverse and increasingly vocal consumers
C. Chinese consumers are growing more sophisticated and individualistic
D. The Internet: a powerful force in shaping Chinese consumer opinions
E. Appendix: understanding how to reach today's Chinese consumers



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