Selling Australia as "clean and green"

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英文文献：Selling Australia as "clean and green"
英文文献作者：Chang, Hui-Shung (Christie),Kristiansen, Paul
英文文献摘要：
"Green and clean" has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are perceived to be clean (good for them) and green (good for the environment) over alternative products. But is Australia seen as clean and green? Is it really why people buy Australian? This paper attempts to investigate such questions

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