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The Three Secrets of Green Business.pdf
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Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts—on their bottom line. But there is another way of looking at the green agenda—as an opportunity rather than a threat.
Written by renowned green business expert Gareth Kane, this practical how-to guide contains everything you need to know about making your business green and increasing profits. Key features include:
- The Three Secrets of Green Business Success.
- Preparing To Go Green—change management, indicators, communication and marketing.
- Small Steps—the easy actions that will cut waste of materials, water and energy and save you money.
- Huge Leaps—the really big changes that will make your business truly green by changing your processes, products and business models.
- Hundreds of handy hints and tips.
- Includes brainstorming checklists
Coupled with an array of examples this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
This book is structured into five chapters:
● Chapter 1 Setting the Scene;
● Chapter 2 The Three Secrets of Green Business Success;
● Chapter 3 Preparing to Go Green: the groundwork required to make change happen in your organization;
● Chapter 4 Small Steps: the basic steps you should undertake to make your business leaner and greener;
● Chapter 5 Huge Leaps: the higher risk, higher reward strategies you can take to move towards a truly sustainable business.
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