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摘要翻译：
在2008年开始的一系列令人震惊的破产事件之后，公众不再信任评估商业风险的经典方法。全球经济严重衰退导致对发达经济体和新兴经济体出口的需求下降，危机变得真正全球性。然而，当前的危机为那些能够打好自己牌的公司提供了机会。进入新市场一直是一种危险的创业尝试，但如果成功，也是一种有益的尝试。本文提出了一个新的指标，用来评估一个试图通过关联策略进入一个新市场的公司的成功或失败的前景。为了做出关于最优市场进入战略的正确决定，营销人员可以使用一个软件应用程序，“Anbilant”，由Hyperion大学的一个研究小组创建。
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英文标题：
《Target market risk evaluation》
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作者：
Anda Gheorghiu, Anca Gheorghiu, Ion Spanulescu
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最新提交年份：
2010
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分类信息：
一级分类：Quantitative Finance 数量金融学
二级分类：Risk Management 风险管理
分类描述：Measurement and management of financial risks in trading, banking, insurance, corporate and other applications
衡量和管理贸易、银行、保险、企业和其他应用中的金融风险
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英文摘要：
After the shocking series of bankruptcies started in 2008, the public does not trust anymore the classical methods of assessing business risks. The global economic severe downturn caused demand for both developed and emerging economies' exports to drop and the crisis became truly global. However, this current crisis offers opportunities for those companies able to play well their cards. Entering new markets has always been a hazardous entrepreneurial attempt, but also a rewarding one, in the case of success. The paper presents a new indicator meant for assessing the prospective of success or failure for a company trying to enter a new market by using an associative strategy. In order to take the right decision concerning the optimal market entry strategy, marketers may use a software application, "AnBilant", created by a research team from Hyperion University.
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PDF链接：
https://arxiv.org/pdf/1007.1908
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