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Bowman, D. and D. Narayandas (2001), “Managing Customer-
Initiated Contacts with Manufacturers: The Impact on Share of
Category Requirements and Word-of-Mouth Behavior,” Journal
of Marketing Research, 38 (August), 281–97.


http://www.jstor.org/pss/1558524

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关键词：求文献一篇 求文献 Manufacturer Requirements MANUFACTURE

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