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MARKETING SCIENCE
Vol. 30, No. 2, March-April 2011, pp. 195-212
DOI: 10.1287/mksc.1100.0566

[size=+0]This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Similar articles in Web of Science Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via HighWire Citing Articles via Web of Science (7) Google Scholar Articles by Iyengar, R. Articles by Valente, T. W.

Opinion Leadership and Social Contagion in New Product DiffusionRaghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente



http://marketsci.highwire.org/cgi/content/abstract/30/2/195

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关键词：Correction Leadership References Diffusion Marketing Download article Google manager friend

Opinion Leadership and Social Contagion in New Product

Opinion Leadership and Social Contagion in New Product Diffusion

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