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Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context http://jam.sagepub.com/content/33/2/123.short


Computer-Mediated Discourse Analysis: An Approach to Researching Online Behavior

http://www.mendeley.com/research/computermediated-discourse-analysis-an-approach-to-researching-online-behavior/

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关键词：求文献 antecedents Intentions antecedent discourse Online Word

请查收文献1

Computer-Mediated Discourse Analysis

you can also find the ppt:
http://inkido.indiana.edu/onlinecom/Herring.ppt

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