【案例名称】JetBlue Airways: Starting from Scratch
【作者】Frances X. Frei, Hanna Rodriguez-Farrar
【页数】20
【格式】PDF
【语言】英语
【出版日期】2001年2月10日
【修正日期】2001年10月29日
【学科】管理业务 (Service Management)
【案例编号】801354-PDF-ENG
【来源】HBS Premier Case Collection
【网页】http://cb.hbsp.harvard.edu/cb/product/801354-PDF-ENG
【简介】
JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered organization at a rapid rate, while retaining high standards for employee selection and maintaining a small company culture.
【学习目标】
To consider the role of human resource management, leadership, and values in a start-up venture, and to address the tension between a strong organizational culture and rapid growth.
【涉及课题】
Entrepreneurship; Human resource management; Organizational culture; Recruitment; Unionization; Values; Venture capital
【背景】
* Geographic: New York
* Industry: Airlines
* Company Employee Count: 950
* Event Year Begin: 2000
* Event Year End: 2000
【下载】
http://www.mbabbs.com/thread-455-1-1.html