Market Design in Online Businesses, Module Note

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【案例名称】Market Design in Online Businesses, Module Note

【作者】Peter A. Coles  

【页数】35

【格式】PDF

【语言】英语

【出版日期】2011年4月8日

【学科】信息技术 (Information Technology)

【案例编号】911066-PDF-ENG

【来源】Harvard Business School

【网页】http://cb.hbsp.harvard.edu/cb/product/911066-PDF-ENG

【简介】

"Market Design in Online Businesses" characterizes the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and helps equip entrepreneurs with tools to overcome these obstacles. Key principles include ensuring thickness, alleviating congestion stemming from overuse, addressing asymmetric information, ensuring that it is safe and straightforward for users to participate, and designing monetization strategies that do not disrupt, but instead contribute to the well-being of the ecosystem.

【学习目的】

This note offers a framework for market design in online businesses, as well as numerous examples. It is meant to accompany the final module of the "The Online Economy: Strategy and Entrepreneurship," an elective course taught at Harvard Business School.

【涉及课题】

Business models; Business plans; Entrepreneurship; Information technology; Internet; Networks; Strategy

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关键词：Businesses Business Design market ONLINE Business creating 信息技术 product Design