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"Managing change and communicating it in times of uncertainty is as important as the transformation itself.",However, the communicating is more important than the transformation this artical. As the McKindey survey showed"it is relatively rare for transformation programmes to succeed" &"companies that used all of these tactics (communicating methods)succeeded more than 80 percent of the time".
Communicating ,indeed, is a good tool of social capital(norms,trust ,networks).We could lower the transaction cost by taking full advantages of communicating, so that we can face the uncertainty positivly.Communicating can promote the cohesivness of a group, and then exert their efforts to achieve tagets. Communicating could enhace the confidence , manager should be honesty, and staffs are likely to support the tough measures.......
Above all ,we must take social capital seriouly. Social contacts (communicating)affect the productivity of individuals and groups. Take use of it!
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