战略市场营销 marketing strategy 英文原版 PPT

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战略市场营销
marketing strategy ：a decision-focused approach

英文原版Lecture PPT

Chapter 1-Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Chapter 2- Corporate Strategy Decisions and Their Marketing Implications
Chapter 3- Business Strategies and Their Marketing Implications
Chapter 4- Understanding Market Opportunities
Chapter 5-Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 6-Targeting Attractive Market Segments
Chapter 7- Differentiation and Positioning
Chapter 8-Marketing Strategies for New Market Entries
Chapter 9-Strategies for Growth Markets
Chapter 10-Strategies for Mature and Declining  Markets
Chapter 11-Marketing Strategies for the New Economy
Chapter 12- Organizing and Planning for Effective Implementation


strategic marketing.rar (4.02 MB, 需要: 2 个论坛币) 本附件包括：

• SMK 1.ppt
• SMK 2.ppt
• SMK 3.ppt
• SMK 4.ppt
• SMK 5.ppt
• SMK 6.ppt
• SMK 7.ppt
• SMK 8.ppt
• SMK 9.ppt
• SMK 10.ppt
• SMK 11.ppt

2011-10-5 15:49:12 上传

战略市场营销 marketing strategy 英文原版 lecture PPT
需要: 2 个论坛币  [购买]

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关键词：Marketing Strategy Strateg market marke 战略 市场营销 英文原版lecture ppt marketing

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