【题 名】: Trading-up mass-market goods to luxury products
【作 者】:Klaus Heine, Michel Phan
【期刊、会议、单位名称】:Australasian Marketing Journal (AMJ)
【年, 卷(期), 起止页码】:Volume 19, Issue 2, May 2011, Pages 108-114
【全文链接】:http://www.sciencedirect.com/sci ... i/S1441358211000164