管理沟通英语-期末整理

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管理沟通英语期末整理
:1. 管理沟通的五大策略，并且如何用这些策略分析视频或平面广告的沟通效果；
municator Strategy:
Is to analysis
Who am I-[credibility].
What’s my object-(why).
What style should I choose-(how),
in all, is
credibility, objective and style
Audience Strategy:
Techniques for gearing your munication toward your audience’s
needs
andinterests
.Containing five parts:
Who are they?
What do they know?
What do they need?
What do they feel?
How can you motivate them?
Message Strategy:
2 basic approaches:
Emphasize
（强调）
andorganize
（有 ...

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关键词：管理沟通 Credibility APPROACHES Techniques Objective