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Contents
        Subject or context         Major idea or recommendation         Benefits or value proposition        Evidence and analysis         Detailed recommendations and actions
This Effort Is Designed to Assist the XYZ Company to identify Wireless Market Opportunities
Define the Wireless Marketplace and Its Evolution
Describe and Size Wireless Markets
Identify XYZ’s - Addressable Markets
Key market players and dynamicsIBM’s perspective on the key strategic issuesNear-term evolution of the wireless market
Applicatio ...

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关键词：proposition Marketplace perspective Perspectiv Evolution