McKinsey：Meet the 2020 Chinese Consumer

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Introduction 6
1. China at a turning point 8
2. Getting the basics right: changing demographics 12
Mainstream consumers driving income growth 13
Aging population 17
Postponed life stages 18
Increasingly independent women 18
3. Understanding the mainstream consumer: new spending patterns 20
Growing discretionary spending 21Aspirations-driven trading up 22
Emerging senior market 23
Evolving geographic differences 24
4. Understanding the mainstream consumer: behavioral patterns 26
The still-pragmatic consumer 27
The individual consumer 27
The increasingly loyal consumer 28
The modern shopper 29
5. Preparing for the 2020 consumer: implications for companies 34
Strategic imperatives 35
Growth enablers 37
Conclusion

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Meet the 2020 Chinese Consumer
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关键词：Mckinsey Consumer Chinese MEET con Chinese

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