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Direct Marketing Trends.PDF
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2012全球直销趋势 （direct marketing trends 2012）
Emphasis on Targeting, Personalization and Integration
Introduction
Now that the calendar has ticked over to 2012, it’s time to implement your new year’s marketing strategy. If you don’t have a strategy yet, perhaps some of the up and coming trends in direct marketing will inspire you this year. This white paper will
introduce you to what successful direct marketers will be doing in 2012 to boost their business. Some of these trends have to do with traditional direct mail, others with email marketing and social media, but if there’s one overarching trend
that is completely obvious, it’s integrated marketing. 2011 showed that having an integrated plan for your direct mail, email, web, mobile, and other media strategies is not only important, it’s required, and integration will continue to be strong in 2012. Read on to learn how you can tap into the best trends in direct marketing for 2012
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