经典Principles of Marketing (14th Edition) By Philip Kotler, Gary Armstrong

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Principles of Marketing (14th Edition) By Philip Kotler, Gary Armstrong
2011 | ISBN: 0132167123 | 744 pages | PDF | 33 MB

Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Principles of Marketing 14E.pdf (33.06 MB, 需要: 4 个论坛币)

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By Philip Kotler, Gary Armstrong
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关键词：Principles Marketing Armstrong principle Edition 经典 744 understand challenge customers

不好意思，应该放到市场营销版面的。

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thanks fro your sharing@

14 edition really, relly thank you for sharing

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