求JM--Principles and Principals: Do Customer Stewardship and Agency Control Comp

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Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement when Shaping Frontline Employee Behavior?
Jeroen Schepers, Tomas Falk, Ko de Ruyter, Ad de Jong, Maik Hammerschmidt
Journal of Marketing Accepted for publication: 1–48.
doi :10.1509/jm.11.0112
Posted online on 1 May 2012.
Citation | PDF (257 KB) | PDF Plus (258 KB)

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关键词：Stewardship Principles principals principle PRINCIPAL online Journal 数据库 链接