中文1910
字The Marketing and Distribution of Fast Food
Material Source:Contemporary Endocrinology
Author: Michelle Christian and Gary Gereffi
The origin of fast-food chains began with the franchising of McDonald’s in the 1960s, and since then the strength of fast-food brands has grown at a meteoric rate. The largest fast-food chains (such as McDonald’s and Yum! Brands) brought the mass production concept to foodservice, and in the process, changed how food is produced, distributed, and marketed. Th ...


雷达卡


京公网安备 11010802022788号







