Book DescriptionPublication Date: August 13, 2010 | ISBN-10: 0273726226 | ISBN-13: 978-0273726227 | Edition: 5
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
本帖隐藏的内容
请关注我的帖子,更多惊喜等着你