1移动购物研究定义和研究范畴...........................................................................4
1.1研究定义.............................................................................................................................4
1.2研究范畴.............................................................................................................................5
2移动购物市场环境研究..................................................................................... 7
2.1中国移动互联网环境分析................................................................................................... 7
2.2中国移动商务市场环境分析................................................................................................ 9
3移动购物市场现状.............................................................................................14
3.1移动购物市场产业链...........................................................................................................14
3.2移动商务市场规模..............................................................................................................15
4典型厂商研究....................................................................................................18
4.1手机淘宝.............................................................................................................................18
4.2手机买卖宝.........................................................................................................................19
4.3手机京东.............................................................................................................................22
5市场趋势研究....................................................................................................25
5.1关键性因素研究..................................................................................................................25
5.1.1促进因素..........................................................................................................................25
5.1.2阻碍因素..........................................................................................................................26
5.2市场趋势展望.....................................................................................................................27
6海外移动购物市场研究.....................................................................................28