【MBA】当代企业战略分析 Contemporary Strategy Analysis

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【Contemporary Strategy Analysis: Text Only】 Robert M. Grant

Wiley | 2010 | ISBN: 0470747102 | 516 pages

Contemporary Strategy Analysis[2010-7E]Robert M. Grant.part1.rar (40 MB)

2012-8-29 08:27:47 上传

Contemporary Strategy Analysis[2010-7E]Robert M. Grant.part2.rar (11.08 MB, 需要: 6 个论坛币)

2012-8-29 08:29:20 上传

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Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
Updates for the 7th Edition:
An improved focus on strategy implementation, including additional content.
Case material substantially enhanced including new cases form a variety of industries.
More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.
Several of the longer chapters shortened or split into two to further improve readability.
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
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关键词：contemporary TEMPORARY Analysis Strategy Strateg 2010 best 企业战略 当代 principles

感谢分享

THANKS

太感谢了、、

纯英文的，要啃下去比较困难啊！！！

very good

Just in time for the case preparation, thanks a lot! BTW, how many parts are there?

kanakn,xiexie

how much？

回帖看看！！