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【Strategic Management】Fred R. David
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Dr. Fred R. David is the author of three mainstream strategic management textbooks that have been used at more than 400 colleges and universities, including Harvard University and Duke University. Translated and published in six foreign languages. Dr. David's books have led the field of strategic management for more than a decade in providing an applications/practitioner approach to the discipline. Dr. David provides strategic planning assistance to businesses worldwide through his www.checkmateplan.com and www.strategyclub.com web sites. Dr. David is the author of nearly 200 referred publications, including many articles in prestigious journals.
Book Description[size=0.86em]Publication Date: February 5, 2010 | ISBN-10: 0136120989 | ISBN-13: 978-0136120988 | Edition: 13
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
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