The New Strategic Brand Management 4th edition

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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term  4th edition by Kapferer, Jean-Noël.

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关键词：Management Strategic Managemen Strateg Edition Edition Management The Strategic brand

能介绍下目录吗？

目录：

Introduction: Building the brand when the clients are empowered

Part One: Why is branding so strategic?
1.Brand equity in question
2.Strategic implications of branding
3.Brand and business building
4.From private labels to store brands
5.Brand diversity: the types of brands

Part Two: The challenges of modern markets
6.The new rules of brand management
7.Brand identity and positioning

Part Three: Creating and sustaining brand equity
8.Launching the brand
9.The challenge of growth in mature markets
10.Sustaining a brand long term
11.Adapting to the markets: identity and change
12.Growth through brand extensions
13.Brand architecture
14.Multi-brand portfolios
15.Handling name changes and brand transfers
16.Brand turnaround and rejuvenation
17.Managing global brands

Part Four:Brand valuation
18.Financial valuation and accounting for brands

谢谢，是08年新书

多謝  樓主提供寶貴資料，造福眾生同好。

买了，慢慢学习！！

有中文版么……我拿着法语版觉得看完的希望太渺茫了，想寻个中文版一起看，速度会快很多TT

虽然很贵，不过还是买了，感谢楼主分享！

虽然很贵，不过还是买了，感谢楼主分享！

法语班啊？那买了也没用啊