
【Marketing: Real People, Real Choices】Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart 2011 | ISBN: 013217684X | 600 pages
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Marketing Real People, Real Choices[2011-7E]Michael R.Solomon.pdf
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Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.


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