【营销】Fundamentals of Selling: Customers for Life Through Service 12E

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wangzcstar 发表于 2012-9-17 09:19:25 |AI写论文

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【Fundamentals of Selling: Customers for Life Through Service】Charles Futrell

2010 | ISBN: 0073529990 | 689 pages

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Fundamentals of Selling Customers for Life Through Service[2010-12E]Charles Futrell.pdf (21.08 MB, 需要: 6 个论坛币)

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another.
Combined with up-to-date content and a strong ethical focus, the 12th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.