案例写作范例 哈佛 JONES BLAIR

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这两天写营销案例分析报告写得头晕脑胀，好不容易找到一个外国商学院的案例分析报告

觉得其分析的思路和习惯很好，结构很清晰，叙述方式也很好

发一个，在读的MBA写案例会有很参考意义

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• jonesblair@report(2).doc

2007-4-3 23:02:00 上传

案例写作范例 哈佛 JONES BLAIR
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关键词：BLAIR Jones ones Air Jon 哈佛 范例 写作 Jones BLAIR

In most courses in strategic management, students use cases about actual companies to practice strategic analysis and to gain some experience in the tasks of crafting and implementing strategy.

A case sets forth, ina factual manner, the events and organizational circumstances surrounding a particular managerial situation.
It puts readers at the scene of the action and familiarizes them with all the relevant circumstances. A case on
strategic management can concern a whole industry, a single organization, or some part of an organization;
the organization involved can be either profi t seeking or not-for-profi t. The essence of the student’s role
in case analysis is to diagnose and size up the situation described in the case and then to recommend
appropriate action steps.

wish it can be help

Thanks for sharing.

Wish it would help.

显示乱码！！

Have to wait till I have enough money.

Thanks much!~

可惜是外文的遗憾啊

这东西怎么那么贵呢
？

我下了，对我一点用都没有