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<P>THE U.S. HISPANIC POPULATION, and the money marketers pour into Hispanic media to keep up with America's largest minority group, keeps growing faster and faster. In 2005, TNS Media Intelligence is forecasting 10.5% growth for the U.S. Hispanic media market, compared to a moderate 3.4% increase for the total U.S. advertising market. </P>
<P>Advertising Age's second annual Hispanic Fact Pack offers valuable, hard-to-find data about demographic trends, marketer spending by category and company, Hispanic media and an expanded ranking of the top 50 Hispanic ad agencies.</P>
<P>New this year is information about use of the Internet by Hispanics, who are going online faster than the overall population, and about acculturation, as the Hispanic population reaches a tipping point where greater growth from now on will come from U.S.-born Hispanics than from immigration as in the past.</P>
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