游击营销

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<P>在 中国企业依旧狂热地追逐“央视标王”的烧钱游戏时，在西方，营销人越发津津乐道的是，如何“以小博大。”<BR>　　花费高昂的传统大众媒介遭到冷落，取而代之的是我们生活中的细节成为了传播的载体，一条废旧的拖船摇身成为品牌传播的路径；装饰着产品LOGO的三轮脚踏车从你身边驶过，友善的车夫邀请你乘车浏览市容；一对情侣请你帮忙用最新款的手机照相，其实他们手机厂家雇用的临时演员……这就是游击营销。<BR><BR>解惑篇 <BR>什么是游击营销<BR>游击营销的定义<BR>洲击营销和传统营销的区别<BR>1 ．营销经费不菲 VS 费用低廉<BR>案例一：科宁广告　 见证游击营销的兴起 <BR>案例二：生力啤酒　 中国游击营销先行者 </P>
<P> 140217.zip (34.73 KB)

2007-7-23 08:12:00 上传

游击营销

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关键词：品牌传播 取而代之 以小博大 LOGO 津津乐道 中国企业 脚踏车 大众 产品 车夫

太谢谢你,正找这方面的资料呢!

The principles of guerrilla marketing:

* Guerrilla Marketing is specifically geared for the small business.
* It should be based on human psychology instead of experience, judgement, and guesswork.
* Instead of money, the primary investments of marketing should be time, energy, and imagination.
* The primary statistic to measure your business is the amount of profits, not sales.
* The marketer should also concentrate on how many new relationships are made each month.
* Create a standard of excellence with an acute focus instead of trying to diversify by offering allied products and services.
* Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
* Forget about the competition and concentrate more on cooperating with other businesses.
* Guerrilla Marketers should always use a combination of marketing methods for a campaign.
* Use current technology as a tool to empower your marketing.
转的别人的，呵呵

我为什么下不了。。。

谢谢楼主分享。

这是省略的word版谁有扫描版呀？