[文献] The impact of services versus goods on consumers’ assessment of perceived risk [推广有奖]

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Renesmee8989 发表于 2013-1-22 17:30:06 |AI写论文

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【作者(必填)】Keith B. Murray, John L. Schlacter

【文题(必填)】The impact of services versus goods on consumers’ assessment of perceived risk and variability
【年份(必填)】Journal of the Academy of Marketing ScienceWinter, 1990, Volume 18, Issue 1, pp 51-65

【全文链接或数据库名称(选填)】http://link.springer.com/article/10.1007%2FBF02729762?LI=true