麦肯锡消费行业报告 What’s next for China?

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What is needed for a consumption-driven economy? 2
Household income growth as a driver 2
A shift in the structure of China’s economy 4
The changing Chinese city 6
Peaking of urban labor growth 6
Wealthier, more productive city dwellers 7
Pressure on resources 8
Smaller cities will drive China’s growth 8
What are the implications for business? 11
1. Design city-specific solutions 11
2. Allocate resources intelligently 11
3. Serve the people 12
4. Brand management entails a multibrand portfolio 12
5. Balance the human-capital equation 13
6. Innovate for China—and beyond 13

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