2007Q1麦肯锡手机市场分析

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2007Q1麦肯锡手机市场分析
The McKinsey Quarterly, February 2007

3 page

Summary: The mobile phone has become a productivity gains and economic surplus ubiquitous symbol of prosperity in many that wireless customers receive simply by developing countries, but what is its true using their mobile phones. These results value to their economies? According to a should encourage regulators and operators study of the wireless markets in China, to get mobile phones into more hands India, and the Philippines, the economic more quickly. Q1 2007 impact of all wireless activity on these Asia telecom countries is up to four times the value Most measures of mobile telephony’s value Exhibit 1 of 2 to the wireless operators alone. Indirect impact from auxiliary players Other wireless sectors (eg, content providers, handset manufacturers) Direct impact from wireless operators. Estimated for early years when data on ARPU was scarce; assumes ARPU (before adjusting for in ation) in China from – was equal to that in ; ARPU for India from – was equal to that in ; ARPU for Philippines from – was equal to that in .

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2007Q1麦肯锡手机市场分析
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关键词：手机市场 市场分析 麦肯锡 Manufacturer Productivity 麦肯锡 手机市场

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2007Q1麦肯锡手机市场分析
The McKinsey Quarterly, February 2007

3 page

Summary:  The mobile phone has become a productivity gains and economic surplus ubiquitous symbol of prosperity in many that wireless customers receive simply by developing countries, but what is its true using their mobile phones. These results value to their economies? According to a should encourage regulators and operators study of the wireless markets in China, to get mobile phones into more hands India, and the Philippines, the economic more quickly. Q1 2007 impact of all wireless activity on these Asia telecom countries is up to four times the value Most measures of mobile telephony’s value Exhibit 1 of 2 to the wireless operators alone. Indirect impact from auxiliary players Other wireless sectors (eg, content providers, handset manufacturers) Direct impact from wireless operators. Estimated for early years when data on ARPU was scarce; assumes ARPU (before adjusting for in ation) in China from – was equal to that in ; ARPU for India from – was equal to that in ; ARPU for Philippines from – was equal to that in .

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