Service Management The New Paradigm in Retailing

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2012
Service ManagementThe New Paradigm in RetailingEditors:

• Jay Kandampully
• …show all 1hide
  

ISBN: 978-1-4614-1553-4 (Print) 978-1-4614-1554-1  (Online)



The New Paradigm in Retailing

Kandampully, Jay (Ed.)


2012, XXXII, 315 p. 33 illus.

ISBN 978-1-4614-1554-1

  Immediately available per PDF-download (no DRM, watermarked)

About this book

• First book to address service management as a unique competitive advantage in the retail industry
•                                         Addresses the latest developments in the industry, such as electronic retailing, multichannel marketing, self-service technology, service innovation, and social media
•                                         Cuts across traditional barriers between operations, marketing, human resources, and supply chain management
  

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