尼尔森中国公司招聘分析师和项目经理,要求如下:
分析师:
GPA3.0以上
英语听说读写流利
电脑和常用工作软件应用熟练
有统计、数学、实验设计背景和经验者优先
懂得除中文外的其他亚洲语言者优先
项目经理:
英语听说读写流利
电脑和常用工作软件应用熟练
有相关领域经验者优先
懂得除中文外的其他亚洲语言者优先
详细的工作描述和要求请见附件。该工作地点在上海。有兴趣者请将简历发至:generalhr@nielsen.com
About the Nielsen Company关于尼尔森公司
The Nielsen Company, formerly known as VNU Group B.V., is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.
尼尔森公司(前名为VNU Group B.V.),是领导全球的信息和媒体公司,在市场营销信息 (ACNielsen)、媒体研究(Nielsen Media Research)、商业刊物(《Billboard》、《The Hollywood Reporter》、《Adweek》) 和商业展览等方面,皆拥有广受认可的品牌。尼尔森公司业务遍及 100 个国家,总部设于荷兰哈勒姆和美国纽约。
Nielsen’s core products & services included尼尔森之主要产品及服务包括:
Ÿ Television audience measurement 电视观众人数监测
Ÿ Print readership measurement 出版刊物读者人数监测
Ÿ Internet audience measurement 互联网浏览人数监测
Ÿ Advertising expenditure and content information 广告开支及内容信息
Ÿ Entertainment information and services 娱乐信息及服务
Ÿ Media planning services 媒体策划服务
Ÿ Advertising rate and circulation data 广告收费及销售量数据
Ÿ Point-of-sale retail measurement 零售销售点监测
Ÿ Consumer panels 消费者监测组
Ÿ Customized research 专项研究
Ÿ New product sales forecasting 新产品销量预测
Ÿ Consumer segmentation and targeting 消费者分类及重点推广策略
Ÿ Marketing campaign tracking 巿场策略活动成效监测及评估
Ÿ Analysis and consulting 分析及咨询服务
Ÿ Publications, trade shows, and digital business-to-business products and services 出版、商业展覧及电子商务(企业对企业)之产品及服务
Nielsen’s Major Businesses 尼尔森之主要业务品牌
Ÿ ACNielsen
Ÿ ACNielsen Analytic Consulting
Ÿ ACNielsen Homescan & Spectra
Ÿ BASES
Ÿ Claritas
Ÿ Decisions Made Easy
Ÿ IMS
Ÿ Nielsen Business Media
Ÿ Nielsen BuzzMetrics
Ÿ Nielsen Entertainment
Ÿ Nielsen Media Research
Ÿ Nielsen//NetRatings
Ÿ Nielsen Outdoor
Ÿ Nielsen Sports
Ÿ PERQ/HCI
Ÿ Scarborough Research
Ÿ SRDS
Corporate Governance 企业管治
Executive Board Membership 行政管理层成员
Ÿ David Calhoun – Chairman and Chief Executive Officer
Ÿ Susan Whiting – Executive Vice President
Ÿ Brian J. West – Chief Financial Officer
Ÿ Rob Ruijter – Member of Executive Board and Executive Advisor, Supervisory Board
Supervisory Board Membership 咨询管理层成员
Ÿ Daniel F. Akerson
Ÿ James A. Attwood
Ÿ Richard J. Bressler
Ÿ Michael S. Chae
Ÿ Dudley G. Eustace
Ÿ Patrick Healy
Ÿ Gerald S. Hobbs
Ÿ Lord Clive Hollick
Ÿ Allan Holt
Ÿ James Kilts
Ÿ Iain Leigh
Ÿ Alexander Navab
Ÿ James A. Quella
Ÿ Scott A. Schoen
Nielsen BASES is the global leader in new product consulting, providing sales forecasts and market analysis to leading consumer packaged goods companies around the globe. BASES has experienced double digit growth rates over the last ten years and offers a fast-paced work environment with many opportunities for personal growth.
Currently, we have the following openings in our Nielsen BASES office in Shanghai, China.
PROJECT DEVELOPER
Description
Objective
To ensure the highest quality consumer data on studies by designing world-class questionnaires based on client objectives/knowledge, and to serve as a liaison between the account team and the appropriate Operations departments.
Accountabilities
§ Reviews proposals and discusses design issues to ensure accurate field specifications are given to the Field Department
§ Collaborates with analysts and client on basic study objectives, client issues, study design, and proposal with supervision from senior staff
§ Schedules and updates studies in the STAR database within appropriate study timeline
§ Serves as a liaison between the client, account team and the appropriate Operations departments, with supervision from senior staff
§ Translates client objectives and analyst data needs into survey questions, respondent sample, and interview designs, with supervision from senior staff
§ Serves as the client contact on the questionnaire, test product, concept stimuli, and data collection
§ Coordinates, communicates, and documents all study issues, deadlines, schedules, and changes utilizing the appropriate tools
§ Creates field materials as needed and reviews concept stimuli, with supervision from senior staff
§ Checks CAPI program
§ Ensures error-free columnization, as needed
§ Keeps electronic version of questionnaire current during field
§ Manages questionnaire translation process, as needed
Requirements
Knowledge
§ Knowledge of Microsoft Word, Excel, and PowerPoint
Skills
§ Attention to detail
§ Client service skills
§ Multi-tasking skills
§ Oral and written communication skills
§ Organizational skills
Education and Experience
Required:
§ Bachelors degree or equivalent experience
§ Fluent in English and Mandarin
Desired:
§ Experience in a related field
§ Experience with other Asian language is an added asset
For more information, please visit www.bases.com
Nielsen BASES is the global leader in new product consulting, providing sales forecasts and market analysis to leading consumer packaged goods companies around the globe. BASES has experienced double digit growth rates over the last ten years and offers a fast-paced work environment with many opportunities for personal growth.
Currently, we have the following openings in our Nielsen BASES office in Shanghai, China.
ANALYST
Description
Objective
To assist with the execution of marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations.
Accountabilities
§ Participates in research proposal and design
§ Reviews data for errors and inconsistencies
§ Summarizes data for the production of tables, charts, and graphs
§ Prepares inputs and runs forecasting models
§ Develops preliminary forecast summaries
§ Analyzes in-market data
§ Analyzes study results to draft letters, reports, and presentations
§ Prepares initial client correspondence
§ Attends client meetings and presentations
Requirements
Knowledge
§ Knowledge of Microsoft Word, Excel, and PowerPoint
Skills
§ Analytical skills
§ Customer service skills
§ Multi-tasking skills
§ Oral and written communication skills
§ Organizational skills
Education and Experience
Required:
§ Bachelor’s degree
§ 3.0 minimum cumulative GPA or equivalent
§ Fluent in English and Mandarin
Desired:
§ Interest in research
§ Public speaking ability
§ Experience with other Asian language is an added asset
§ Experience with statistics, research techniques, and experimental designs
For more information, please visit www.bases.com