1. Allstate Insurance -2008
2. Dove Evolution of a Brand -2008
3. Marquee The Business of Nightlife -2009
4. Social Media -2011
5. Coca-Cola on Facebook -2011
6. Lowe's Companies, Inc._Optimizing the Marketing Communications Mix -2011
7. Nestle -2012
8. Sany Going Global -2013
【备注】
本帖提供的HBS Case仅供学习交流使用,谢绝用于商业用途。 此外,对HBS Case不太了解的朋友可以去http://hbsp.harvard.edu/product/cases# 这个网站看下。
【相关资料】
1. HBS Case Strategy 2009-2010 https://bbs.pinggu.org/thread-2412447-1-1.html
2. HBS Case Strategy 2011-2012 https://bbs.pinggu.org/thread-2412474-1-1.html
3. HBS Case Finance 2007-2012 https://bbs.pinggu.org/thread-2412508-1-1.html
本帖隐藏的内容
- Allstate Insurance -2008.pdf
- Coca-Cola on Facebook -2011.pdf
- Dove Evolution of a Brand -2008.PDF
- Lowe's Companies, Inc._Optimizing the Marketing Communications Mix -2011.pdf
- Marquee The Business of Nightlife -2009.pdf
- Nestle -2012.pdf
- Sany Going Global -2013.pdf
- Social Media -2011.pdf
本帖隐藏的内容
- Case Study Handbook.pdf
- Saxonville Sausage Company -2007 -赠送.pdf
- What Is Luxury Without Variety -2006 -赠送.pdf
- 哈佛案例学习指南.pdf